In the vast and fascinating world of products that enhance beauty, eyelash extensions have accompanied humanity for several centuries, being used in certain niches especially, and their use grows according to the trend of each era.

Undoubtedly, cinema helped to popularize them thanks to the great divas, but their use became more popular starting in the 1960s when eyes took the spotlight, and the cat eye became established. However, from the 1980s onwards, they were relegated to special events, red carpets, and theater presentations, beauty pageants, or shows where makeup had to be very heavy. But from the 21st century onwards, the arrival of new fashion trends and application techniques placed false eyelashes in the forefront, becoming a promising industry that already spans hundreds of countries and millions of followers. While a new mascara is born every day, to lengthen, thicken, and make lashes appear darker, or even in other colors, waterproof, etc., many women have opted for the use of false lashes because they simplify life, reduce makeup times, and deepen the gaze.

Let’s thank the naturalness of Asians

In the early 2000s, modern eyelash extensions began to emerge in Asia, especially in countries like South Korea and Japan, where natural beauty is culturally preferred. Very natural-looking skin required lashes that followed the same line. This is why this region pioneered the development of new techniques and materials for the application of eyelash extensions, laying the groundwork for their global expansion.

One by one, a new industry was born

One of the most significant innovations in the world of eyelash extensions in the 21st century was the introduction of the individual application technique. Instead of using strips of false lashes, applied by the user herself, this technique involves adhering individual extensions to natural lashes one by one, achieving a more natural and personalized look but requiring a professional to perform the application. This was accompanied by advances in the materials used to make eyelash extensions. From the first silk and human hair extensions to the most modern and durable options, such as synthetic and synthetic mink extensions, the industry has evolved to offer a wide range of options for consumers.

Viralization and Global Expansion

With the advent of social media and online beauty platforms, eyelash extensions spread rapidly worldwide. Influencers and celebrities began to showcase their impressive eyelash extensions on platforms like Instagram and YouTube, generating an increase in demand and popularity for this treatment. It was certainly very well received by consumers to be able to have thick and abundant lashes, very similar to natural ones, and leave mascara aside.

Professional Artists and Service Professionalization

As the demand for eyelash extensions continued to grow, there was also significant professionalization in the industry. Schools and training programs were established to teach safe and effective eyelash extension application techniques, raising quality standards across the industry. Today, almost all beauty salons include eyelash extension application in their services, and more and more women join this trend that has already conquered Europe, the US, and Latin America. Over time, new styles emerged, more daring and flirtatious, such as Babydoll, hybrids, and Russian volume. Telas Center takes pride in belonging to this industry for the past 10 years, covering everything from service provision to the sale of all products and accessories so that eyelash artists can continue beautifying gazes.

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